Source: The India Saga
Source: The India Saga on DailyHunt
VAISHALI SHAH launched her label JUST BLOUSES(www.justblouses.in) in the year 2015. Her signature blouse styles are a combination of traditional Indian aesthetics with a modern touch! Her designs became an instant hit and have been worn by many celebrities. She has won ” PRIDE OF GUJARAT AWARD ” and ” ESTRELLAS OF KUTCH – THE DESERT DOYENS AWARD “ Born in Mandvi kutch and settled in Gandhidham Kutch, she set out on her own to launch her label JUST BLOUSES and gained a name for herself with exquisite blouse designs and saree drapes. She has since become one of the most recognizable names in INDIAN FASHION. Vaishali is credited with keeping the culture and trend of saree alive by bringing the trend of the readymade designer blouse in Indian society. Vaishali has sought to redefine age-old Indian traditional blouse designs in the contemporary era, creating a style that is both rich in Indian aesthetics and modern sophistication. She is a creative soul. Her label produces ready to wear bridal, contemporary, and occasion designed blouses. She boasts a flagship store in Gandhidham Kutch, signature store in Vadodara, franchise stores in Ahmedabad, Nagpur, Jamshedpur and Bijnor along with her own stores in Bhuj Kutch, Rajkot and Mumbai. Vaishali has become darling of many Bollywood, Tollywood and telecelebrities ! She promotes the idea of sustainable fashion and minimalism which is evident from her collection and styles. In just a few short years she is making waves in the fashion world! India is proud to have such aspiring and upcoming designers who manage to shine even from remote areas!